Prevention Group: From Clinics to Worksite Wellness

Wellness Incentives

Communication

Hardhat handshakeMeaningful wellness initiatives with high participation and year-over-year progress depend heavily on buy-in from top to bottom, and buy in requires the best possible communication. Incentives, recognition and penalties must be well communicated and understood. An effective worksite culture of health and corresponding messaging of values must reach all employees. Communication strategies must be tailored to culture and workforce demographics, but must generally communicate the following:

  • The program is embraced by top leadership as a core company value
  • There’s a meaningful “What’s in it for me?” and that value is clear and understandable
  • Steps to achieve rewards and avoid penalties are straightforward
  • The program is meaningful for employees at all levels, from managers to the front line